# The factory, the cover, and the book as a zoom > The factory, the cover, and the book as a zoom: one of the editor's briefs of 2026-11-01__in-session, published in full as given. *Source: · site v0.1.337 · generated from the same content as the page, so the two cannot drift.* --- The editor, Dinis Cruz, in the conductor's session (conductor@book.the-ultimate-insider), 1 November 2026, about 13:00 UTC. Kept here as he gave it (a voice transcription). Never edited; where it turns out to be wrong, the finding goes in `BRIEF-CORRECTIONS.md`. > Okay, so now I want to talk a bit about the cover of the book, but also the early positioning. So a couple of important points here, right? First of all, this is not about the presentation at all, right? This is about the story of A, how we do it, B, the sort of agentic workflows that we have, in a way there, but also here in the creation of this book, right? So my thinking is that the ultimate insider is almost a side effect, right? It's kind of like, almost like describing an event that happened. It's kind of like, imagine that we're describing how somebody set up a music festival, right? Or a music event. And, you know, it just happened that there was a bunch of bands been playing, right? It just happened that some art was created or something was created at the event, but that's not the big story. And this is where, when I think about what's important here, where the words I come back to are like factory, are, you know, the fact that the whole inventing on principle, the fact that we able to allow the creator, which of course in this case was me, but it could have been somebody else, to innovate and to think creatively about what they wanted to say. And I think that's kind of the message, right? The message is that the creativity, the ability that I had to go from an idea that I want to communicate on stage to my ability to present the idea was spectacular, right? And I think, I guess, I always had an element of that in when I used to do my screen, my PowerPoint slides and my things, but my PowerPoint slides were almost kind of, I don't know, a compromise of what I wanted to say. And I always found that I had to explain a lot. I had to speak a lot because in a way I had to provide the animation that was missing. I didn't know if I wanted to say, look, here, these things moves from A to B, you know, I kind of had to explain that A to B move, where Well, what was very powerful with this presentation is I had a lot of moments where I didn't have to do that. I just pressed play. And I basically was able to just use the animation on the screen to provide that visual explanation. And I had the ability to do multiple rounds of fine-tuning, where I would go, okay, so this animation does this, but we're missing this message, or we're missing this punchline, or that core idea is not fully well represented. And that's, so that sort of concept, the idea of the creator having a massive feedback loop, you know, and having the ability to almost control, in this case, the medium that I'm presenting, is kind of what I think it's all about, right? It's, so that's, I come back to the idea of the cast, the 10 agents working together, the assemble, almost assembly of the team, focus on a particular task that was then able to execute it quite effectively, right? And that's the story, and that's why I think the industry calls that the factory, right? The factory of agents. So we're able to assemble a factory very, very quickly to deliver, in a way, an objective that then was disassembled at the end, right? And of course, then this factory of agents was, you know, created on the back of previous experiments, created on the back of the previous, you know, flows, created on the back of the previous experiments. And is a whole example of the sort of the whirling maps commoditization angle, right? Where, you know, the stuff that we do in one project gets used very quickly in the next project. So you have this evolution, kind of, you know, kind of what also Kevin Kelly talks about in his books, right? It's like this technology sort of evolves, and the ideas evolve, and the ideas, one idea leads to another idea, leads to another idea, right? So it is quite interesting that's how that flows, and that's what I mean. Like, so I think that's the story that we want to say, right? Maybe it's even the word is the story about, right? Like, in a way, what usually people, you know, other books that talk about an event, you know, it's kind of like, it's a bit like, you know, some major event happened and then somebody writes a book about it. Like, what's the title about it? What's the concept, right? What's the idea? So I feel like there's a story arc here because we are telling the story, but there's also a kind of very practical element of this, which is, you know, buy this book, read this book, and, you know, learn how to do this. In fact, I give you a very good audience for this book, right? So we are now assembling the team for the Web Summit, right? We assembled the team that I'm going to take to the Web Summit in this book, which has already, is actually interesting, because if you look at the, if you look at the newsroom.sk.ai, going to see is that this team is actually the bigger team now. We're now going to another level because now we're going to have multiple agentic teams flying around. We're going to have 7 humans evolve at least, plus everybody else, other, a couple other freelancers and other people that are going to help, plus the people that we're going to contact, plus the agents of each of the team helpers, plus the the individual agentic teams that they might have, right? So we're now going to be doing this at another massive level. So I need this book so that I can send it to them and say, right, read this, right? Read this book, and so that you can understand what we're doing, understand what's the core ideas, and more importantly, they can replicate this. Like, you know, for example, like I'm now wrote an article, if you look at, again, the newsroom, how Jose and Angela are already going to create their newsroom. There's the same thing here, right? Again, there was another conversation on, which I think we also captured one of the articles from a hackathon that I went, where we talked about the idea of creating similar presentations like this book for the people who finished the hackathon, right? The Vibathon. So I need, this book has to be there. And in fact, one of the other ideas I was having, which again, you need to capture this, and I think we can already run with this right now, is the idea that we don't have one book, we only have 5 books, right? If you think about it, it's almost like we want to have the 10-page version, the 30-page version, the 70-page version, and the 150-page version, maybe in the 1-page version, right? So, or even like the a couple 3-pages version. So we need to have this so that even when somebody reviews it, they can start there, right? They shouldn't have to start with the whole book. And that also allows me to do something that we talked on the books.sk.ai, which was this whole idea that the book is a zoom-in, right? The book, ultimately, you have the multiple altitudes, you have these multiple narratives, there's multiple kind of pieces of the puzzle that you then zoom in into. So we need to have that. In fact, what you do working right now, if you think about it, you should be working right now on that 3 and 10 or maybe 15 and 30 version of the book, which is the one that we can then use to also try all the agent structure, all the characters, and etc. So yeah, cool. ## How the conductor reads it (not his words) - **"newsroom.sk.ai"** is newsroom.sgit.ai; **"whirling maps"** is Wardley maps; **"books.sk.ai"** is read as a sgit.ai books site (books.sgit.ai did not answer from here; the researcher finds the source of "the book is a zoom-in"). - **PS1, the positioning, signed at his word:** the book is not about the presentation; the talk is a side effect, as a book about how a music festival was set up is not about the bands. The story is how a creator (him here, but it could be anyone) was given a factory of agents: a team assembled quickly around one objective and taken apart at the end, built on earlier experiments and flows, which gave the creator a huge feedback loop and control of the medium (where his slides were a compromise he had to talk over, here he pressed play, and fine-tuned round after round). Ideas he names: inventing on principle; the factory of agents; Wardley maps' commoditisation, each project's work used fast in the next; Kevin Kelly's evolution of technology and ideas. A story arc, and a practical book: read this and learn to do it, here and in the making of this book. - **The audience he names:** the Web Summit team he is assembling (at least seven people, freelancers, each with their own agents; the newsroom's articles of 31 October); people building their own newsroom (the newsroom's "From Lovable to your own newsroom"); the Vibathon's finishers. - **ZM1, the book as a zoom, signed at his word ("we can already run with this right now"):** several editions at different altitudes, about 1, 3, 10, 30, 70 and 150 pages, so a reader or reviewer starts small and zooms in. The team works now on the 3- and 10-page editions (then 15 or 30), which also try the cast (NR1). - **CV1, the cover, open:** he wants to talk about the cover; it follows from PS1, under the Gen ZX Founders series (G1). **NS1** stays open: the title now sits on PS1. --- *[Site index for agents](../llms.txt) · [HTML version](https://the-ultimate-insider.book.sgit.ai/brief/03-the-factory-and-the-zoom.html)*